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CINCORO TEQUILA

As Brand Director, I led the art direction and design campaigns for Cincoro, a premium line of tequilas owned by NBA team owners like Michael Jordan of the Hornets, Jeanie Buss of the Lakers, and Wyc Grousbeck of the Celtics. Elevated the brand’s presence in the space through relevant events and partnerships like PatBo at NYFW and Sports Illustrated at Swim Week Miami, plus art directed thoughtful product and lifestyle shoots for OOH and POS. The look-and-feel of the brand at every touchpoint was meant allude the same sense of luxury that a sip of the spirit tasted like.

RAYRO STUDIO ®


Rachel Roth is an independent art director/designer/creative consultant. She is passionate about people and culture and spending time in the liminal space where the two meet.

WHEREABOUTS


brooklyn, ny
rachel@rayro.xyz

Rachel Roth is an independent art director/designer/creative consultant. She is passionate about people and creativity and spending time in the space where the two meet.