RAYRO STUDIO ®
EMME
Art Direction, Design
EMME’s launch needed imagery that blended fashion credibility with tech clarity. Featured stylists showcased their own looks in-camera to create visuals echo that the app’s promise: expert style, direct access. The campaign shoot direction emphasizes individuality and positions the app as both utility and editorial experience. Photography by Tyler Joe.
GLOSSLAB
Art Direction, Brand Identity, Design, Digital
As Art Director at Glosslab, I supported the core team to shape a visual universe defined by cleanliness, efficiency, and innovation. Campaign photography, copy, design, and social strategy was thoughtfully crafted to build a brand world that transcended pedicures and polish.
CINCORO
Art Direction, Brand Identity, Design
Cincoro needed a visual language that reflected its luxury roots and the craftsmanship of premium tequila. The spirit, founded by NBA owners including Michael Jordan and Jeanie Buss, was supported by art direction that illuminated a world where sophistication, lifestyle, craft and luxury coexist in a bottle.
MARK THE TAILOR
Art Direction, Illustration
Mark The Tailor (2024) is an American-made menswear line crafted from the finest natural fibers and designed to honor family and city heritage. As part of the first collection, we ideated and hand-drew illustrations that paid homage to the original Mark The Tailor shop (1927), located in Boston’s historic Motor Mart Garage.
GARAGE
Art Direction, Design, Experiential, Illustration
Garage’s tomato-colorway launch with FatherKels offered an opportunity to turn a single hue into an experience. We infused the Los Angeles cooking class with saturated tones, thoughtful illustrations, and playful branded moments. The activation leaned into saturation and personality to create something immersive and elevated simultaneously.
ENIGMA LABS
Art Direction, Brand Identity, Design
Enigma exists at the intersection of science, mystery, and collective intelligence– building a social platform to advance the study of UAPs (formerly UFOs). As Head of Brand, I collaborated with filmmaker Eliza McNitt and her team to conceptualize and produce a cinematic walkthrough of the product that balances the technology with human curiosity. The intent was to feel both scientific and emotional, using motion, tone, and framing to position Enigma as a movement grounded in wonder.
BONDED BY BALL
Art Direction, Design
To mark Wilson’s debut as the Official Ball of the NBA, we built a campaign that honored not just the sport, but its cultural heartbeat. We deployed bold typography, dynamic motion, and strategic texture to connect arenas and alleys, legacies and everyday play. The work became a visual ode to the people bonded by the game, and celebrates basketball as a shared identity, not just a league partnership.
MICHIGAN FASHION MEDIA SUMMIT
Co-Founder, Former Creative Director, Creative Advisor
In 2018, I co-founded and d
esigned the MFMS brand to help inspire and educate students passionate about fashion, creating a platform that would connect them to creative and professional opportunities beyond campus. Today, I remain invovled on the Steering Committee as a Creative Advisor to help leadership + creative team members guide the visual identity of the into the future, while still remaining true to the core of the MFMS.
T-MOBILE CLUB MAGENTA
Art Direction, Design, Experiential
Club Magenta is T-Mobile’s roaming, members-only lounge that that materializes at festivals and events. I led the creative vision for the Austin City Limits 70’ x 40’ build, shaping the spatial design, brand elements, and visual tone that married magenta with the quirkiness of Austin at every touchpoint. The environment was crafted to feel premium and bold without losing the approachability tied to the brand’s personality.
US OPEN: CHASE SOUNDCHECK
Art Direction, Design, Experiential
Chase Sapphire’s concert series at the USTA center and Pier 17 brought together the spirit of tennis and live music. We built immersive experiential elements across digital and physical spaces that felt anchored in the US Open spirit yet responsive to each artist’s identity. The experience highlighted Haim, LANY, and Leon Bridges, and treated each show as both spectacle and seamless brand extension.
MUSEUM OF CRYPTO ART
Art Direction, Design, Experiential
M○C△’s debut gathering called for an atmosphere that felt conceptual, intimate, and slightly enigmatic. By shaping lighting, tone, and spatial cues that blurred the line between physical and digital, the experience was true to the Museum’s mission and the evening became a container for dialogue around NFTs, culture, and emerging artists.
CHASE SAPPHIRE BOSTON CALLING
Art Direction, Design, Experiential
At Boston Calling, the Sapphire Lounge needed to reflect both brand polish and festival personality. I led the creative direction and execution, drawing cues from the city’s music legacy and the energy of its fans. The result was a destination that felt integrated with the grounds rather than tucked away from them.
ADDITIONAL WORK